W&W Wisdom: Feb Finds
Being experts in all things ‘media’ tends to mean that over the course of a month we consume a whole damn lot of it! So, I thought, instead of keeping all the incredible, juicy and … [Read more]
Ainslie Harvey
Unpacking ‘Megxit’
After almost 3 years of continued harassment by the British press, the Duke and Duchess of Sussex (aka the real MVPs) have this week declared their intention to step down as senior members of the … [Read more]
Brand Identity: Finding it & Keeping it
IDENTITY – Finding brand identity is one of the hardest things for us as marketers to do in an ever expanding online environment where the risk of being ‘lost’ in the white noise is so … [Read more]
“Don’t work too hard Darling”
REAL TALK – One thing I get told all the time (mainly from extended family I see twice a year) is ‘don’t work too hard darling!’ It has to be my hands down #1 pet peeve! Don’t … [Read more]
Share Culture is BACK
One of the biggest comeback stories of 2019 has to be the (re)rise of SHARE CULTURE! That’s right …. social blogging is back baby, and I don’t just mean in the tumblr, Pinterest, MySpace kind … [Read more]
The dreaded ‘C’ word
As a media buyer, this time of year causes me to break out in hives because every retail/ecomm brand, from every crevice of the earth comes out to play, making the facebook marketplace a war … [Read more]
Daenarys Targaryen : Mother of Self Marketing
Everyone’s favourite platinum blonde was pegged by millions of watchers over the globe to be the winner of the Game of Thrones and while Season 8 had other ideas, Daenarys Targaryen is without a doubt … [Read more]
It’s ‘Aesthetic’ not ‘Assthetic’, Instagram
Too often have I scrolled through my Instagram and seen picture of beautiful women, in beautiful (barely there) clothes, on beautiful beaches and rooftops and thought to myself ‘honestly, why this over something else’. I … [Read more]
Would you sell bread to a coeliac?
Over the years many clients have said to me, “we need to reach everyone for this product to sell!” My response is always the same … When it comes to optimising your advertising for sales/purchases … [Read more]
What does Instagram’s NO LIKES mean for your business?
It’s quite the day to be alive in the world of social media with Instagram testing the removal of the most basic and humble form of engagement – the (un) holy Like. This decision from … [Read more]