Content may be King, but Engagement is Queen
Updated: Jan 21
And the lady rules the house!
While having quality content is key, the real way to win the social media game is by having QUALITY ENGAGEMENT! ⠀⠀ Here are our top three tips to inspiring quality engagement from your audience:
1. UNDERSTANDING – Figure our exactly who you’re audience is! Are they business owners/brands from the same industry, are they primarily from one interest group or are they linked to a specific part of your brand’s vision? Understanding who it is you’re talking too, allows you to create content fit for them, and in turn, increase the likelihood of quality engagement.
2. SHAREABILITY – When creating content, you want it to resonate with as many people as possible, while still remaining specifically focused on the message at hand! Think about graphics, memes, and conversation starters, all of which can be shared across a number of other accounts! Remember to give credit to the original creator though! 😉
3. COMMUNITY – At the end of the day, the point of social media is to be social, so they aren’t just followers that you are ‘collecting’, they’re a community of likeminded people! Think about how you can get your message to that community in a short, consideration and loving way, which often means having content that is direct, authentic and meant to inspire/assist! ⠀⠀
Follow these tips and you’ll start to see the quality of your engagement increase in no time! 🙌🏼🥂