With the recent announcement of Apple’s iSO 14 update, there are a few steps you need to take in order to prepare.
This update will require all apps in the App Store to show a prompt to users in accordance to their App Tracking Transparency (ATT). This means users are given the option for their activity to be tracked or not, which will have a huge impact on how Facebook receives and processes conversion events from tools like Facebook Pixel.
For those who use Facebook Pixels to optimise, track and report on web events, there are a few things you can do to manage these changes.
The main step you need to take to prepare for this change is to complete a domain verification for your business.
This ensures that only verified owners can edit the way their content appears on Facebook. Domain Verification is a way to take ownership of your domain in Business Manager on Facebook. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to keep bad actors from spreading misinformation.
You can follow a video of how to complete this verification here: https://developers.facebook.com/docs/sharing/domain-verification#who
After this has been done, you can also prepare for this change by only operating with 8 conversion events per domain. Ensure that you have selected only 8 events in your Events Manager, otherwise these will not longer be available and those Ad Sets using these events will be paused.