Now more than ever, we as business owners need to be serving our customers, and in order to do that we need to understand what their passions, problems and peeves are! ⚡️⚡️⚡️
One of the key questions I have had from clients and SME friends alike has been ‘what should I post?’, but this isn’t the right question.
Instead you should be thinking about ‘how can I help?’.
How can I help my audience?
How can I help other businesses?
How can I help myself?!
These are all difficult questions to ask, but by coming back to these, you can curate content that is both informative and sensitive without compromising any of your strategic goals! ✌🏽✌🏽
And voila! Get thinking team! Xx A